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"Building our application on Azure has made it really easy to leverage the latest technologies like microservices to innovate faster. We’re also able to scale out to meet our customers where they are, manage thousands of customer databases as one, and protect our customer’s data. With Azure, we can ensure our margins are healthy and grow our business without a hitch."

Matt Watson，創(chuàng)始人兼 CEO

打造個性化、適時的客戶體驗

不同的客戶對內(nèi)容的需求也會不同。我們的數(shù)字營銷平臺基于用戶行為、客戶反饋或競爭對手的行動，快速啟動并更新市場營銷站點。具有影響力的數(shù)字市場營銷活動也需要在正確的時間和正確的地點與客戶進行互動。構(gòu)建配套的移動應用以便隨時與客戶共享上下文內(nèi)容和特別優(yōu)惠。

"We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better."
CEO，José ángel Sánchez
使用數(shù)據(jù)進行優(yōu)化，而不是憑借最佳猜測

你有一個目標 - 提高市場活動績效以贏得新客戶，并為你的企業(yè)創(chuàng)造更多收入。客戶行為提供了對什么適用，什么不適用的見解。配備市場營銷活動工具后，可以使用數(shù)據(jù)和預測分析了解客戶資料，并提高市場活動的整體成效。

"Although the Pier 1 Imports brand is the same as it has been for more than 50 years, we are continually getting better at identifying what our customer wants, using Microsoft Azure Machine Learning and resulting data insights."
銷售和客戶體驗執(zhí)行副總裁 Sharon Leite
在競爭中保持領(lǐng)先地位

上市時間是營銷活動的關(guān)鍵。你的開發(fā)團隊能憑借他們現(xiàn)有的技能和工具快速打造數(shù)字營銷體驗。并且在內(nèi)容管理解決方案的支持下，你的市場活動所有者可直接在網(wǎng)站上創(chuàng)建內(nèi)容。實時預覽更改并在在幾秒內(nèi)進行推送

"In a marketing-centric organization, you cannot wait days for a new server. We go into the portal, interface directly with Azure, and launch our websites and have them running in minutes."
數(shù)字開發(fā)經(jīng)理 Fredrik Lagertr?d
市場活動開始時做好準備

當你的市場活動取得巨大成功時，請確保你已為最高級別的客戶需求做好準備。若要在區(qū)域活動中取得最高績效，請將其部署在更接近客戶的數(shù)據(jù)中心。當某些服務對持續(xù)性最大容量收費時，Azure 將自動進行擴展或縮減以節(jié)省活動預算。

"Thanks to the elastic nature of Azure, the site was able to handle very high levels of traffic from around the world and the launch was a success."
I/AM 執(zhí)行總裁 Mark Rodger